Design Path

About

Design Path

Based in London with a global reach, we deliver distinctive design workshops for commercial, cultural, and academic change.

Subjects

Guided by experts from the world’s leading design universities and studios, the hands-on workshops span a range of contemporary and emerging subject areas, levels and abilities, including:

• Service Design
• Products & Interaction
• Fashion Design
• Graphic & Art Direction

Additionally, we offer custom workshops, one-to-one sessions on design projects, creative brief writing, research proposals and portfolio reviews.

Approach

Design path's unique approach to research and ideation combines established and experimental design tools with playful methods to foster creativity.

Offered throughout the year in-person and online, the flexible workshop model ranges from one-day sessions to four-week programmes.

See workshops and case studies to find out more, or get in touch to discuss a custom course for your organisation.

Who we are

Bahbak Hashemi-Nezhad
Creative director

Bahbak is an award-winning designer and academic at the RCA who specialises in co-design and social design. As the founder of Design Path, he has developed design projects, exhibited and conducted masterclasses globally. → website

Design Path

Dinu Bodiciu
Fashion design

Dinu is a fashion designer, lecturer and PhD candidate at London College of Fashion. Focusing on embodied experiences and clothing-body interactions, his clients include Lady Gaga, Beyoncé, and Chicks on Speed. → website

Design Path

Michela Zoppi
Graphic design

Michela, a designer, art director, and writer, works across art, architecture, publishing, and fashion. She teaches at Central Saint Martins, Architectural Association and contributes to Fontstand News, exploring critical questions on design culture and practice. → website

Design Path

Dr Matthew Harle
Research and PhD proposals

Matthew is a writer, curator, and Yale University lecturer. He has crafted exhibitions with the Barbican, Raven Row, and South London Gallery and leads the artistic programs at London's Warburg Institute. → website

Design Path

Clients

Arts Council England
Dentsu
Donghua University
Greater London Authority
Imperial College London
National Trust
OPPO
Robotics Laboratory, RCA
Royal College of Art
Serpentine Galleries
Tokyo Metropolitan Government
University of the Arts, London
Victoria & Albert Museum

Testimonials

"Deep cultural understanding and an ability to engage participants from CEOs to students. Impactful learning through play with a rigorous approach to addressing relevant issues."

Peter Christian
Head of Executive Education, Royal College of Art

"The workshops have inspired our learners to absorb new knowledge and processes through a unique heuristic and hands-on approach."

Mingwei Zhao
Director of International Cooperation, Donghua University

"Passion and knowledge of service design with a supportive learning environment where every student feels valued and encouraged to participate. An exceptional learning experience."

Betty Yue
Head of Centre for Continuing Professional Development, Imperial College

"Opened my eyes to the use of design tools to playfully explore and integrate new voices into museum spaces. Impeccable methodology, with meaningful and beautifully executed results."

Laura Carderera
International Engagement Manager, British Library

‎‎ㅤ

"Advanced technical concepts and complex challenges were turned into fun and engaging activities for participants working at the forefront of robotics technology."

Dr Sina Sareh
Academic Leader, RCA Robotics Laboratory

"Design Path enhanced my imagination by framing design through balance, beyond simple problem-solving. I was able to develop my design portfolio and got accepted to my dream school, the RCA."

Veronica Xu
Royal College of Art Studentㅤ

"I gained a systematic understanding of product and service design approaches. Design Path gave me constant inspiration and benefited me greatly!"

Chenzi Wan
Tongji University Student

Contact

General Inquiry
info@design-path.com

Registration
workshops@design-path.com

Design-path HQ
181-183 Bow Road
London E3 2SJ
United Kingdom

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